A marketer’s best buddy is video content. A company’s marketing plan is no longer just about incorporating video into it; it’s about creating a strategy around video. As a result, what are the top 10 video marketing trends to watch out for in 2020?
Video marketing is no longer just about incorporating video in a company’s marketing plan, it’s about creating a strategy around video. A growing number of companies have begun using 360-degree films, another popular fad. Video content on IGTV and Pinterest will need to be vertical in order to fit better on a mobile device. 78 percent of those surveyed said they plan to continue using YouTube and Facebook to disseminate their video ads. In 2020, data-driven videos will be the sixth most popular video marketing trend.
Long-form videos are making a comeback, while interactive videos are becoming more popular. The use of data points will help focus creative energy and new ideas, resulting in more focused films. Long-form videos may be thought of as a series of short films. Customers that are willing to spend more than a few minutes perusing and participating with your material are an asset. In 2020, shorter videos (between five and ten minutes) will probably be the most effective means of increasing viewership.
Video editing tools and stock footage may help you express the tale you want your audience to hear, so learn about them. The video file In 2020, video in stories will be a huge trend in video marketing. Tagging is a common way to organise andsubtitlestranscripts with audio onlythumbnail of the original image. FOMO is one of the five most potent forms of emotional marketing.
- Create video templates for multiple campaigns to employ to keep your brand’s image constant.
- Consumers now want to be in control of the data they provide with you, as well as how that data is used by you to deliver relevant information to them.
- Consider the Information You’ve GatheredIn 2020, data-driven videos will be the sixth most popular video marketing trend.
- Videos without sound are also a new trend.
- The use of video in your marketing and sales efforts is a must at every stage of the process.
I need to be able to get in touch with you quickly and easily.
Make sure your films are available on several platforms so that viewers may watch them wherever they want in 2020 as one of the big video marketing trends. You may use YouTube, Facebook, Instagram, and Twitter to directly post your video. If you like, you can also put a link to it on your own website. Different digital platforms are preferred by various individuals. In order to reach as many of your target consumers as possible, you must adapt.
According to marketers, video distribution on YouTube and Facebook was about equally successful in 2019. In fact, 78 percent of those polled said they intend to continue using both platforms to distribute video ads in order to reach as many clients as possible.
As a result, video formatting is very crucial.
As a result, you’ll need to make specific movies for each of the many platforms you’ll be using. Videos on IGTV and Pinterest, for example, will need to be vertical in order to fit better on a mobile device. Facebook likes square videos. However, YouTube needs landscape orientation and formatting for videos to be uploaded to the site.
A rising number of companies have begun using 360-degree films, another popular fad. KitKat is a wonderful illustration of this.
Protecting your brand’s image is a top priority. Moreover, if you’re serious about growing your company, you already know that branding is a critical component. Your brand’s awareness will suffer if your marketing and branding materials lack cohesion. Create video templates for multiple campaigns to employ to keep your brand’s image constant.
With the rise of social media influencers, it’s not only huge corporations that are getting in on the action. They’re well aware that if their material wasn’t consistent, the brand’s identity would be lost, which would slow their rise in popularity.
The Rise of Interactive Videos
Interactive videos are becoming more popular. Some 43 percent of customers would like to see films in which they can vote or choose what information they receive. Consumers now want to be in control of the data they provide you with, as well as how that data is used by you to deliver relevant information to them.
You Can Expect More and More Customized Videos to Take Over
I’ve just spoken about the information customers provide you. By the year 2020 and beyond, most video marketing plans will include this as a key component. There are many examples of personalization in the form of short films that Facebook creates for our birthdays, friends’ birthdays, and more.
As recently as 2014, Cadbury utilized the names and photos of customers who had voluntarily provided the company with this sort of private information to make an individualized video ad. 85% of the time, the outcomes were positive!
Returning to the present, though, Are customers searching for a certain form of personalization in their purchases?
Ads for particular items or services that consumers have or are interested in purchasing (pretty much like retargeting ads)
Choices that can be made in real-time (allowing them to be fully in control of the decision-making process)
Recommendations for the customer’s next steps (expert advice and evidence)
The kind of gadget being used automatically adjusts (see Trend 2 above).
Consideration is given to the current location.
Consider the information you’ve gathered.
In 2020, data-driven videos will be the sixth most popular video marketing trend. In other words, data-driven content rather than just creative work.
Creative staff will not be replaced by data-driven videos. For a piece of content to have a lasting impact on the target audience, data analysts and creative marketers will need to collaborate. The use of data points will help focus creative energy and new ideas, resulting in more focused films.
Even yet, I’m concerned that I’m not giving you the complete storey if I stop now. In comparison to standard TV commercials, data-driven films have been shown to significantly enhance brand awareness. According to buying intent and contemplation, the numbers are almost identical.
Long-form videos are making a comeback.
A few years ago, video marketing was all about short videos. for as little as a minute. The most popular videos of the previous year were all under 30 seconds long. because marketers believed that people’s attention spans were becoming shorter by the day.
True enough, but we seem to have overlooked an essential point. People are less likely to finish a longer video than a shorter one. However, those who watch your five-minute video to its conclusion are considerably more likely to connect with it than those who don’t.
Long-form videos not only have a greater rate of engagement, but also a better conversion rate! Customers that are willing to spend more than a few minutes perusing and participating in your material are an asset. Indications are that people are curious about your company and/or what you have to offer.
Long-form videos may be thought of as a series of short films you create to help you communicate your message. Today’s effective marketing relies on conveying a narrative, whether it be with words, photos, or video.
In 2020, shorter videos (between five and ten minutes) will probably be the most effective means of increasing viewership.
Video production, filming, and editing will almost certainly be required to complete this project. Outsourcing would likely require a large investment, but you do have the option of doing part of the job yourself. Learn about them. Video editing tools and stock footage may help you express the tale you want your audience to hear, so learn about them.
Inspiring Emotions Through Video Content
There is just one path ahead, and it’s emotional marketing. We’ve had it with generic commercials and material that seems like a sales pitch.
We really want to learn how to accomplish anything, so we’re looking for useful information. It’s no surprise, therefore, those instructional and explainer films have become a very popular and successful way to develop your brand’s following and community. This is because obtaining quality knowledge elicits a sense of pleasure, confidence, and trust in your audience, all of which are positive feelings.
Consumers are also moved by the following other genres of video:
A demonstration of the product (confidence, trust)
Vlogging (personal connection, ability to relate)
Activated (excitement, sense of importance, and belonging)
Video search engine optimization (SEO)
If you haven’t already, it’s time to start optimizing your movies for search engines.
The majority of people who look for information on the internet choose videos as a type of material. As a result, having your movie appear in the top three results on Google’s first page is critical.
You must include keywords and phrases in the following:
The video file
The name of the video
A synopsis of the video
Tagging is a common way to organize and
Transcripts with audio only
A thumbnail of the original image
In 2020, video in stories will be a huge trend in video marketing.
The first thing to note is that stories on social media have been shown to reach many more people than just posting status updates ever could.
Storytelling also lends itself well to the delivery of succinct but thought-provoking themes.
Third, there’s the fear of missing out.
What is FOMO? Anxiety over being left out or being disappointed
“Suffering” from it is a condition that most young people have. We’ve gotten into the habit of continuously refreshing our social media feeds in search of fresh content. Every second of every day, we want to know what’s going on in the world since it helps us feel more comfortable and in the present moment.
When it comes to evoking strong sentiments in individuals via emotional marketing, FOMO is one of the five most potent.
Videos without sound are also a new trend.
Is anybody else familiar with Charlie Chaplin’s classic silent films? There might be a resurgence in video marketing, though. As the saying goes, “A picture is worth a thousand words.” After all, that seems to be the case. Despite the fact that we’re discussing motion pictures,
The use of video in your marketing and sales efforts is a must at every stage of the process. It’s no longer just a game of imagination. Research, data, analysis, and creative thinking come together to form this potent combo.
Your most effective video marketing campaign to date is here.